What is airdrop in cryptocurrency
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Note that crypto airdrops are different from initial coin offerings ICO — the latter are intended to solicit investments from individuals, which classifies ICOs in the U. Oftentimes, an airdrop may be followed by an ICO or other forms of token fundraising. Why Crypto Supporters Love Airdrops Most crypto enthusiasts, especially those with small to no crypto holdings, love airdrops simply because they see them as free money. And in some cases, these free monies could appreciate over time or surge suddenly, providing immense profits at zero capital.
Initially, airdrops usually benefit the issuing company more, but recipients of the free coins can occasionally be in for a treat later on. Here are three perfect examples of successful airdrops. An eligible account received units of the base asset. In part, the event wanted to reward NEO blockchain users for supporting it during its fundraising. Sadly, that was the peak time to sell, kids. There was one particular address that received a crazy 10 million tokens 9,, during the date of the airdrop, as a reward for its support.
Creating Awareness Spreading awareness is the primary reason why blockchain startups conduct airdrops. In the early days of crowdfunding, ICOs took center stage. However, problems soon arose. A flood of startups emerged during this gold rush, often with only a flimsy and partially plagiarized white paper in hand, oversaturating the market and jading investors. Soon, new projects needed a more alluring and legal method to create hype.
The answer was simple. Just hand out free coins. For crypto startups, it was a match made in heaven, since it allowed them to grow their community organically by simply shelling out a small portion of their tokens. Therefore, they hop from one project to another, dumping their heavy bags after a pump and making huge profits off the back of small-time investors without providing any actual value to the protocol.
In fact, this type of behavior can actually damage a crypto platform. To counter this, some startups conduct airdrops to distribute free coins in order to reward loyal users who either use their platforms or continue to hold a specific amount of tokens in their wallets for certain periods. Decentralizing Token Distribution Deep-pocketed investors may take advantage of their disparate wealth and secure bargain prices during a coin's early days, allowing them to hoard a significant amount of its circulating supply.
A clever way to boost the funds raised without spending too much on marketing is through airdrops, as this strategy is tied to creating awareness. When a project launches and conducts an airdrop, the generated buzz, if successful, helps drive the price of a token upwards as most recipients would shill projects that give them free money.
Therefore, an airdrop, which significantly increases community engagement, could seriously boost the company's overall capital for only a proportionally small amount of tokens allocated to the airdrop. Learning More About Its Community As an added bonus, airdrops allow projects to collect data from the crypto community since some of them require recipients to fill a form providing personal details such as email, social media and their views on crypto projects.
With this information, a project's team can make targeted marketing campaigns. You can also employ DeFi techniques such as staking crypto or yield farming to earn digital asset incentives in the form of network rewards or new governance tokens. When joining new exchanges, you can consider looking at various sites that offer crypto referral codes and sign-up bonuses.
Then again, if you are going to invest your hard-earned money into crypto, these tools can greatly help to improve or even double the value of your initial investment, risk-free. This is not financial advice, and do your own research before making any investments. Creating an account and signing up to receive updates.
There are also instances when a crypto airdrop may be issued to users without needing to do anything, as we will highlight below. Why do crypto airdrops exist? The primary reason for organizing a crypto airdrop is to promote a blockchain startup , project or service. By issuing tokens to users, the team can bootstrap its project and ensure a fair distribution of tokens among its community from day one.
Moreover, recipients of these tokens are incentivized to increase awareness and help the project reach a broader audience once the token begins trading on an exchange. The more interest surrounding the token, the more likely it will rise in price. Airdrops often gain traction by promoting the launch on a project's website, cryptocurrency forums and social media. This is no different from receiving a HelloFresh voucher in your email with a discount code, as those campaigns are designed to bring more people to the platform through a financial incentive.
Legitimate crypto airdrops will never ask users to make any investment. Instead, it is a way to stand out among competitors that have pursued external funding before issuing their tokens. How do crypto airdrops work and are they safe? There are multiple ways to conduct a crypto airdrop: Have users complete one or multiple small social tasks to qualify for receiving the airdrop at a later date. Automatically distribute tokens to holders of a particular asset or balance on the blockchain where the airdrop will occur.
For instance, every address with a balance of 0. Taking a blockchain snapshot at a previous date and letting users claim their airdrop tokens from the project's website through a smart contract. Read More: 4 Ways to Stay Safe in Crypto Because recipients receive "free money" in their wallets, there will be airdrops that are nothing more than pump-and-dump schemes. More specifically, the creator issues a token and hopes there will be enough hype surrounding it to have it listed on an exchange.
Once tokens begin trading, the creator sells their sizeable portion of tokens, crashing the price. Another potential attack vector is the so-called dusting attack. A scammer will send a small amount of cryptocurrency to an unsuspecting user to erode their privacy. Then, the attacker will track down the transaction activity of the wallet tokens distributed to de-anonymize the person or company operating the wallet. Finally, since airdrops are considered income by the U. Examples of crypto airdrops The cryptocurrency industry has recently seen a few crypto airdrops that took users by surprise.
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At the time of the airdrop, if you were holding 0. Why do Airdrops Occur? However, a big question still remains. Why does this happen, and why would a team decide to give away valuable tokens? Think about it this way. You take a bite, and it sure is delicious. From that single nibble, you may just go and buy the product. As with the grocery store example, psychology plays a crucial role in the aspects of an airdrop, as a buyer is much more likely to purchase a product they are familiar with than a product they know nothing about.
Therefore, those in charge of distributing the tokens see an airdrop as a key opportunity to give you a taste of their tokens. Compared to alternate forms of costly advertising such as Facebook Ads , airdrops are often a more effective approach to showcasing coins. Many sites and online groups are dedicated to informing users of upcoming, past, and active airdrops. Icodrops and Airdropalert , for example, show a list of upcoming airdrops.
They also advise you on how many days are left before they take place and what currency you need to hold at the time of each one to receive the coins. Another way to inform yourself of an airdrop is to simply keep up to date with the various social media accounts of each project. In other circumstances, an airdrop will be announced ahead of time and will have a different set of rules for receiving the tokens. This explains the differences in airdrop strategies.
As of now, there are no standard implementation rules on how airdrops need to be designed. We may see official regulation on how they can occur if the government steps in. A token airdrop currently underway is one from the ShipChain project. Confusingly, the term has multiple uses jostling for attention. The older, more familiar term is the one related to Apple devices. An Apple Airdrop is where Bluetooth is used to send files to other people.
In terms of security concerns specifically, research has shown how it could potentially aid spear phishing in the right circumstances. What type of Airdrop are we talking about? Airdrops typically reward early adopters of certain currencies or communities. In terms of how you receivethe Airdrop, there are a few different ways. Those early adopters may find the free Airdrop distributed to their address automatically, assuming they have some level of investment in the service giving it away.
A big red flag is when a supposed Airdrop asks for funds for a freebie? Nobody should everbe asking for that. Airdrops are very popular, and this is where phishing attacks come in. Common Airdrop phishing tactics Airdrop phish pages try to ensnare as many cryptocurrency users as possible.
Our bogus site below is quite slick looking, complete with ticker at the top. An Airdrop phish Hitting the button takes you to the select a wallet page. There is, quite simply, a ridiculous amount of wallets and services listed.
Wallets galore Clicking any of the wallets results in you being informed that an error has occurred.
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